Simon O. Sinek (born October 9, 1973) is an author best known for popularizing the concept of "the golden
circle" and to "Start With Why", described by TED as
"a simple but powerful model for inspirational leadership all starting
with a golden circle and the question "Why?"'. He joined the RAND Corporation in 2010 as an adjunct staff member, where he advises on matters
of military innovation and planning.
His first TEDx Talk on "How Great Leaders Inspire Action" is the 3rd most viewed video on TED.com.His 2009 book on the same subject, Start With Why: How Great Leaders Inspire Everyone to Take Action (2009) delves into what he says is a naturally occurring pattern, grounded in the biology of human decision-making, that explains why we are inspired by some people, leaders, messages and organizations over others.
His first TEDx Talk on "How Great Leaders Inspire Action" is the 3rd most viewed video on TED.com.His 2009 book on the same subject, Start With Why: How Great Leaders Inspire Everyone to Take Action (2009) delves into what he says is a naturally occurring pattern, grounded in the biology of human decision-making, that explains why we are inspired by some people, leaders, messages and organizations over others.
Simon Sinek leads a
thought-provoking talk about how some of the greatest leaders have inspired
those around them, including Martin Luther King, Jr., the Apple founders and
the Wright brothers. Sinek believes true inspiration comes from believing in
something strongly yourself, and communicating that belief to others —
"People don't buy what you do, they buy why you do it."
Courtesy: TED & Wikipedia
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